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Workshops Marketing Track

Guerrilla Marketing for the Pilates studio Marketing is everything you do to promote your business from the moment you conceive of it to the point at which customers buy your product or service. Studio owners and instructors wanting to grow your business will benefit from this class.

Training & Retaining the Challenging Client If you have any of these clients…Type A, chatty, lazy, everything hurts today, I don’t feel anything at all clients…than this class is for you. As service providers we can’t always choose the people we work with. You will work with examples of these personalities and how to deal with them including reverse strategy, cueing techniques and psychological profiling. We will show you how these clients will become some of your favorites. This class is FUN!

Niche Marketing for the Pilates Instructor With so many studios and instructors popping up everywhere…how do you stand out in the crowd? Referral based business is essential to building a successful Pilates business. We will give you the tools you need to be the most talked about Pilates instructor in your area.

Dr. Pilates You don’t have to be a PT or doctor to get referrals from them. This class looks at bridging the gap between the Pilates instructor…and the medical community. Medical referrals are a great source of income but they do take cultivation. In this class, you will learn specific techniques for marketing to medical professionals.

Got Milk?… Boomer Marketing for the Pilates studio Baby boomer woman spend over a trillion dollars on goods and services each year. With so many studios and instructors popping up everywhere…how do you stand out in the crowd? Marketing is everything you do to promote your business from the moment you conceive of it to the point at which customers buy your product or service. Take your studio or clientele to the next level. We will give you the tools you need to be the most talked about Pilates studio or instructor in your area.

Training & Retaining the Challenging Client If you have any of these clients…Type A, chatty, lazy, everything hurts today, I don’t feel anything at all clients…then this class is for you. As service providers we can’t always choose the people we work with. You will work with examples of these personalities and how to deal with them including reverse strategy, cueing techniques and psychological profiling. We will show you how these clients will become some of your favorites. This class is FUN!

Dr. Pilates You don’t have to be a PT or doctor to get referrals from them. This class looks at bridging the gap between the Pilates instructor…and the medical community. Medical referrals are a great source of income but they do take cultivation. In this class, you will learn specific techniques for marketing to medical professionals.

Growing Young with Your Clients Don’t let gravity be your client’s downfall. One in three adults over age 65 falls each year in the United States. Falling injuries can be traumatic, life threatening and slow to heal. This class will look at common daily activities and how instructors can incorporate balance, strength and flexibility routines with traditional Pilates methods. Give your clients the tools they need for a safe and effective workout in and out of the studio. Injury prevention techniques will also be covered.


Niche Marketing for the Pilates Instructor

With so many studios and instructors popping up everywhere…how do you stand out in the crowd? Referral based business is essential to building a successful Pilates business. We will give you the tools you need to be the most talked about Pilates studio or instructor in your area.

Pre-Ski Pilates Do you suffer after your first ski weekend of the season…does it feel like every muscle in your body is screaming at you…Pre-Ski Pilates is for you! Hit the slopes and moguls like you never left. We will concentrate on building a strong core, improving balance and building a strong lower quadrant essential for a fun, healthy ski season.

Carry-on Gym – Pilates for Travelers Traveling can really sabotage an established workout regimen but…it doesn’t have to. Learn how to turn the plane, hotel room even the convention floor into your own personal Pilates studio. We teach you how to use props, such as balls, bands and towels, easily packed or found in most hotels, to make the most of your travel workouts. Tips will be given on how to plan a healthy business trip or vacation.

Equestrian Pilates A horse needs to be able to trust your communication and respond to your commands. This workshop will focus on building a stronger core, improving balance and flexibility, and better posture to help you deepen your seat. We will examine right and left side imbalances, how they affect the partnership between you and your horse, and give you techniques for improving your functional balance so important to riding. Participants will be given a home Pilates workout, and a Pilates workout to do at the barn.

Pilates for Golf What do Tiger Woods, Annika Sorrenstam and Rocco Mediate have in common…they have all incorporated Pilates into their training regimen and now you can too! Learn how to exercise the muscles you use at each stage of your swing and follow through. Build stronger, more flexible bodies and the ability to focus the mind to control movements. Club head speed and accuracy increase, while pain and the risk of injury decrease. Participants will be given a pre and post game exercises that can be done anywhere.

Nothin’ but Knee If you’re like most Pilates studios and instructors…knees and working with knee injuries has become common place. This class uses the Reformer, Wunda Chair, Physio Balls and other small props to take the client from pre/post surgery to recovery and sports participation. A pre-ski conditioning program will be presented as well as a basic anatomy of the knee and commonly seen problems.